About – Fight or Flight

If you’re boring, you’re invisible.

Established 2020

The biggest risk in B2B marketing is being ignored. Fight or Flight is a creative B2B agency that helps brands to be noticed and remembered.
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Our stories earn the attention of tier one media, supported by fully integrated campaigns that boost share of voice, awareness and consideration across the whole buying group.  

And when buyers turn to AI for guidance, we make sure LLMs are conveying your messages and linking to your branded content, to ensure prompts in your category convert to interest in your brand

Fran Rodrigues

Global Operations Director

Fran is our operations wiz who brings over 7 years of project and operations management experience to Fight or Flight.

She is fluent in two languages (three after a few Sangrias), and her hobbies include; purchasing random items on Amazon, obsessing over dogs, guzzling lots of coffee, and watching Gilmore Girls on repeat.

Emma Hedges

EVP, Operations & Client Services

Emma brings two decades of experience leading corporate and tech PR programs, helping a diverse range of companies tell their innovation story, from small tech startups to major household names like Microsoft, IBM, Verizon, Ericsson and FedEx.

Born and raised in London, Emma made the move stateside 10 years ago – but hasn’t lost her accent. She now lives in New Jersey with her husband, two young children and a cat (also a transplant from London).

Tim Fry

North America Chair

Tim (aka Fryman) is a global storytelling and campaign leader. He has worked with some of the most respected global brands, including Amazon, Expedia, Microsoft, Salesforce, and Samsung.

He and his wife have two teens, two pugs and a passion for everything living in Pacific Northwest offers: biking, hiking, kayaking, skiing, and the occasional misty day.

Services

Earned Media

Media Relations

Media Strategy

Message Development

Thought Leadership

Executive Profiling

Digital Advocacy / Public Affairs

Event Planning

Media Training

Analyst Relations

Research / Whitepaper / Reports

Digital

Digital Strategy

Audience Mapping

GEO/AEO Strategy / Optimisation

Paid Media

Social Media Training

Content Strategy + Planning

Influencer Marketing

Social Media Content Creation

Social Listening

Social Trend Mapping

AEO Powered Press Office

Creative

Design

Branding & Identity

Creative Concepting

Photography & Art Direction

Motion Design & Video

Infographics & Data Storytelling

Campaign Asset Development

Illustration

Print

OOH

Event & Booth Design

Careers at Fight or Flight

Careers & Opportunities

The global Fight or Flight team has grown to more than 90 people. From specialists in earned and social, to content producers, brand strategists, designers, and technology consultants, we work remotely all over the world and from our offices in Borough, London and Times Square, New York City.

The biggest driver of our growth has been a team of dedicated, smart, creative and passionate people – better known as “Foffers” – who come to work every day determined to shake up the world of B2B.

Apply now

About us

Today, B2B brands fight for attention in the same crowded space as everything else.

Based in London + NYC

We help brands stand out, and drive real commercial impact