Senior Digital Manager (UK)

‍Fight or Flight is a fast-growing integrated communications agency that helps B2B brands provoke a real response to deliver greater business impact.

Our services include everything from:

• Media relations
• Social media
• GEO
• Content creation
• Research and insights
• Sustainability advisory
• Account-based marketing
• And much more

We’re searching for an experienced and enthusiastic Senior Digital Manager to join our growing UK team.

If you’re a sharp digital thinker with solid expertise in content marketing and influencer marketing — and you love applying creative thinking to B2B challenges — we want to hear from you.

What You’ll Be Doing

Content Marketing

• Supporting and delivering content marketing strategy for clients across a roster ranging from household-name brands to scaleups — from editorial planning and narrative development to channel activation and performance measurement
• Executing integrated content programmes that connect brand, demand and SEO goals, with a sharp eye on how content performs in search and increasingly in LLMs
• Building content calendars and frameworks that ladder up to commercial outcomes: thought leadership, long-form, social-native, and everything in between
• Setting up and interrogating analytics (GA4, Search Console, Looker Studio and similar), turning data into clear client-facing stories and sharper content recommendations
• Working closely with writers, designers, and channel specialists to brief, produce, and distribute content that actually lands
• Advising clients on content effectiveness and how their owned presence supports wider communications objectives
• Building knowledge of GEO/AEO and helping clients understand how their content performs in AI-generated results

Influencer Marketing

• Supporting and delivering B2B influencer strategy end-to-end: identification, outreach, contracting, briefing, activation, and reporting
• Building and managing relationships with industry voices, subject matter experts, analysts, and creators across key verticals
• Executing influencer programmes that complement content and earned media — from ambassador partnerships and executive social to co-created campaigns
• Contributing to measurement frameworks that connect influencer activity to brand, reach, and pipeline goals
• Keeping pace with the evolving creator and influencer landscape in B2B, bringing fresh thinking and new formats to clients
• Managing influencer compliance, disclosure, and brand safety with rigour

Across Both Disciplines

• Supporting senior client contacts day-to-day, building trusted relationships and growing your client management skills
• Contributing to new business pitches and helping develop FoF’s growing digital capability
• Supporting the mentoring of junior team members and sharing best practices in content and influencer marketing

What We’re Looking For

• Minimum 3–4 years of digital or B2B/corporate communications experience
  (previous PR/marketing agency experience preferred but not essential)
• Strong and growing track record in content marketing and influencer marketing for B2B brands
• Hands-on experience with modern digital tools:
  • Content platforms
  • Social scheduling and analytics tools
  • Influencer discovery platforms (e.g. Traackr, Onalytica, Meltwater)
  • GA4
• Good understanding of the B2B buyer journey and how content and influence shape it
• Experience supporting:
  • Thought leadership
  • Personal branding
  • Executive social programmes
• A confident multitasker who thrives in a fast-paced environment
• Comfortable working in a flat-structured, meritocratic environment

Benefits

The Basics

• Hybrid or remote working
• 25 days holiday + bank holidays + your birthday off

Perks You’ll Love

• Additional annual leave — increasing by 1 day for each full year served at Fight or Flight (up to 30 days total)
• Private medical insurance through Vitality Health
• Enhanced parental leave package
• Work internationally (up to 20 days/year)
• Holiday purchase scheme (up to 5 additional days/year)
• Early Friday finish (4:30 PM all year round)
• Annual all-expenses-paid team trip
• Plenty of team socials
• Gifts to celebrate special occasions
• Regular FoF topics for personal development
• Personalised “flight paths” for career progression

Salary

£42,000 – £48,000

Equal Opportunity Statement

Fight or Flight is proud to be an Equal Opportunity employer.

We are committed to creating an inclusive workplace that supports and celebrates diversity. We recruit qualified applicants without regard to:

• Race
• Ethnicity
• Religion
• Gender
• Age
• National origin
• Protected veteran status
• Physical or mental disability
• Sexual orientation
• Gender identity
• Marital status

How to Apply

Please fill out the application form below or send your resume to:

careers@fightorflight.com